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The definitive guide on becoming an Internet Marketing expert
  About the author
Miguel Angel Todaro is originally from Buenos Aires, Argentina. He has been advisor of important corporations in marketing, multimedia and e-commerce projects. He is an expert in software development, with strong background in graphic design, multimedia programming and marketing. In 1997 he developed one of the first automotive e-commerce projects on the net, for the Italian company Fiat Auto International Corporation. As a consultant he helped major organizations such as UNICEF, AIGA, Oracle and IBM. He also developed experimental multimedia e-learning ventures for different companies in North America, including BP and Methanex Corp.


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Internet Marketing Methods Revealed: Table of contents

Chapter 1: Introduction to Internet Marketing
- The Internet evolution and the history of the most important websites in the world
- The history of SEO and the basic definition of Internet Marketing and its derivatives
- The fundamentals and principles of Internet Marketing
- The impact of Internet Marketing in the media and traditional advertisement


Chapter 2: Introduction to SEO
- All about SEO and practical implementation guide
- Understanding of conversion rate and its usability
- The fundamentals of ethical SEO
- Professional implementation of website optimization


Chapter 3: Keywords, the cornerstone of a successful SEO
- What is a keyword and its relationship with the SEO
- Classification and usage of keywords in SEO
- Importance of keywords and definition of keyword strategy
- Keyword development and practical instructions to generate impressive keywords
- Development of the Keyword matrix and its importance with search rankings


Chapter 4: Optimization of Web pages
- Detailed optimization techniques and procedures
- Advising for website optimization (special for developers and web programmers)
- The fundamentals optimization and SEO coding
- Practical tips for achieving a professional optimization


Chapter 5: Submission
- The principles of web submission and its relationship with rankings
- Details about web submission tools and overview of applications and services
- Scheduling techniques
- Submission to search engines, directories and other type of portals


Chapter 6: Link popularity and SEO rankings

- The fundamentals of link popularity and its influence in web rankings
- Techniques and secrets for increasing link popularity
- Considerations about web partners and link generation
- Page ranking


Chapter 7: Introduction to PPC campaigns

- Principles of PPC - Introduction to PPC campaigns
- How PPC works and its variations - AdWords and traditional advertisement
- Optimization for PPC and AdWords


Chapter 8: First stage of Sponsored Results
- Beginning of Search Engine's PPC
- PPC planning and details of ads
- Defining campaigns
- Ads management and control


Chapter 9: Keywords for PPC campaigns
- Keyword creation for Search Engine's PPC
- Secrets and tips about successful PPC keywords
- Defining PPC keywords
- How to select the best PPC keywords for your site


Chapter 10: Writing profitable PPC ads

- Importance of PPC ads and its structure
- Components of the ad - Headlines and content significance
- Powerful selling expressions
- Successful ads creation techniques


Chapter 11: PPC Ads optimization

- Techniques to optimize ads
- Traffic tips and tricks
- Professional advises for PPC
- PPC ads fraud


Chapter 12: Newsletters

- History and evolution of newsletters
- Principles of a good newsletter
- Successful secrets and real examples
- News and the categorization of the market


Chapter 13: Direct Email Marketing

- Direct marketing history - Email marketing secrets
- Professional advises for Email Marketing
- Direct Email Marketing strategy and techniques
- Email campaigns


Chapter 14: Powerful press campaigns
- Classification of press releases
- Marketing value of press releases
- Press release strategy
- Propagation and additional SEO value


Chapter 15: Internet marketing integration

- All the options in Internet Marketing
- Blog Marketing and SMO
- Advertising options
- Affiliate, Viral and Interactive Marketing
- Internet marketing analytics


Chapter 16: E-commerce strategy and development

- History of e-Commerce
- Electronic commerce integration
- Connection between Internet Marketing and e-Commerce
- Electronic storefront and eBay strategy


Chapter 17: The shopping cart

- Importance of the shopping cart in e-Commerce
- Characteristics of the shopping cart
- Implementation of online shopping cart


Chapter 18: CMS under the magnifying glass

- Characteristics of CMS - Different types of CMS
- Detailed overview about CMSs and SEO Chapter 19: Traffic makers
- Traffic sellers and their operation
- The SEO rainmakers
- Traffic vs. buyers

Appendix A: Flash and SEO

Appendix B: Drop shipping technique

Appendix C: Content Management System (CMS)




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