Navigation time is impressively higher than watching time. This ending year the money invested in Internet advertisement was even (and sometimes superior) to the invested for TV advertisement. The new way to engage the market has been set.

The question is simple. Why people prefer Internet?
The answer is quite simple as well: Youtube.com, Facebook.com, Wikipedia.org, MySpace.com, etc. etc. Is it a 1.1 billion daily market a good reason?
CNN is investing equal time and effort in its Internet news channel, than the TV channel. Why?
In July of 2005, immediately after the London terrorist attacks to the subway’s stations, hundreds of users uploaded their video footage (taken with their own cell phones) to TouTube.com. The BBC validated them by linking to them directly from its own portal. At that time no media channel was able to cover the attacks in such a way, as a result: 750 million people around the world watched the videos via Internet in the first 28 hours after the attacks.

Some facts to consider
According to a study developed by EIAA (European Association of Interactive Advertisement) in several European countries, for instance Spain, the population spend 12 hours per week surfing the net, against 10 hours per week watching TV.
Center of Investigation Pew published a study that shows that 60% of people (average 30 years old) prefer Internet as a source of information than the TV, over 3,200 people asked.
Barack Obama conquered 2 million of followers on Facebook, against McCain that only obtained 600 thousands: for many people that was the beginning of the victory.
In 2008 there were 80 video productions and soup operas around the world transmitted exclusively through Internet.
British Intelligence Service admitted they use Facebook to incorporate new agents, and the FBI also says they are using Facebook to follow tracks on 120 thousands criminals.
Amazon.com receives 250 million visits per day.
Queen Elizabeth broadcasts her Christmas annual live message also through YouTube.com.
Wikipedia.org, despite the detractors and criticism regarding content inaccuracy, is the number one encyclopaedia online (also free), with more than 150,000 volunteers, 11 million articles in 265 languages and more than 275 million of visits per day.

The numbers of potential Internet marketing opportunities are surprisingly rising breaking the forecasts of analysts around the world. The market is showing us a definitive new trend and companies are trusting Internet as a serious new media channels to make business in new ways.